gen8r / 15-day social media plan
A 15-Day Social Media Plan for a Coffee Shop
The hardest part of social media for a coffee shop isn’t any single post — it’s keeping it going for two straight weeks. Here’s a proven 15-day arc built around a free refill or a new seasonal drink, tuned for regulars and passers-by who want a better cup and a reason to linger. It’s the same structure gen8r generates and publishes for you automatically, so you approve instead of author.
Generate my campaign free →Your 15-day plan, day by day
| Day | Theme | What to post |
|---|---|---|
| Day 1 | Introduce the offer | Announce a free refill or a new seasonal drink with a scroll-stopping image and a clear “here’s what you get.” |
| Day 2 | Behind the scenes | A candid look at what makes your coffee shop different — the people, the process, the details. |
| Day 3 | Social proof | Share a real review or a customer story that speaks to the people you want more of. |
| Day 4 | Educate | Answer the one question regulars and passers-by who want a better cup and a reason to linger always ask before they commit. |
| Day 5 | Reel | Close-up pour of the new seasonal latte, steam rising, with the recipe teased on screen. |
| Day 6 | Offer reminder | Nudge on a free refill or a new seasonal drink with a fresh angle and a deadline. |
| Day 7 | Community | Feature a regular, a staff pick, or a local partner — show you belong here. |
| Day 8 | Value post | A quick tip or list your audience will save and come back to. |
| Day 9 | Reel | A “day in the life” of the morning rush at 7am — grinder, steam wand, first customer smile. |
| Day 10 | Story-style | A day-in-the-life sequence that makes people feel the vibe before they visit. |
| Day 11 | Testimonial | A second, different customer voice — variety builds trust. |
| Day 12 | Objection-buster | Tackle the reason someone hesitates about a coffee shop like yours, head-on. |
| Day 13 | Reel | Barista ranks the top three drinks nobody orders but everybody should. Menu on the end card. |
| Day 14 | Last call | Final reminder on a free refill or a new seasonal drink — urgency + a single, obvious next step. |
| Day 15 | Thank you + next | Thank everyone who engaged and tease what’s coming next so momentum carries. |
Turn this into an auto-published campaign
Templates are a start — but the real work is doing this every day, on time, across Instagram and Facebook. That’s what gen8r automates. Describe a free refill or a new seasonal drink once, and gen8r generates a full campaign (captions, AI images, branded flyers, hashtags, and Reels), then publishes it on your approval. You go from author to approve.
Early access — first month free, no contract.
Start your free campaign →Frequently asked questions
How often should a coffee shop post on Instagram?
Consistency beats volume. For most coffee shop accounts, three to five quality posts a week — a mix of offers, behind-the-scenes, and Reels — outperforms daily posting you can’t sustain. The 15-day arc above is built to be repeatable, not exhausting.
Do I have to write all of this myself?
No — that’s exactly what gen8r automates. You describe a free refill or a new seasonal drink once, and gen8r generates the captions, images, hashtags, and Reels for a full campaign, then publishes them to Instagram and Facebook on your approval. You review instead of author.
How much does gen8r cost for a coffee shop?
Plans start at $29/month, and early-access accounts get their first month free. There’s no long-term contract — you can generate your first campaign and see the output before you commit.